Project10X’s landmark industry study charts the evolution of
semantic technologies and the growth of multi-billion dollar markets for Web 3.0 products and services.
Project10X announces publication of a groundbreaking study of semantic technologies and their market impacts. It is must reading for investors and ICT companies as well as public. It's called “Semantic Wave 2008: Industry Roadmap to Web 3.0 and Multibillion Dollar Market Opportunities.”
The Semantic Wave 2008 Report provides cutting-edge technology and market research. The report is 400+ pages. It includes more than 300 figures and illustrations. It provides the first comprehensive industry study of web 3.0 and the semantic technology space.
The technology section of the report examines five strategic technology themes and shows how innovations in these areas
are driving development of new categories of products, services, and solution capabilities. These themes include: executable knowledge, semantic user experience, semantic social computing, semantic applications, and semantic infrastructure. The study examines the role of semantic technologies in more than 100 application categories. An addendum to the report surveys more than 270 companies that are researching and developing semantic technology products and services.
The market section of the report examines the growth of supply and demand for products, services and solutions based on semantic technologies. Specifically, the report segments and discusses semantic wave markets from five perspectives:
research and development, information and communication technology, consumer internet, enterprise horizontal, and industry verticals. Viewed as horizontal and vertical market sectors, each presents multi-billion dollar opportunities in the near- to mid-term. The study presents 150 case studies in 15 horizontal and vertical sectors that illustrate the scope of current market adoption.
In addition to the main report, there are two addenda: a supplier directory, and an annotated bibliography.
Semantic Wave 2008 tells the story of web 3.0.
The semantic wave embraces four stages of internet growth.
The first stage, Web 1.0, was about connecting information and getting on the net. Web 2.0 is about connecting people — putting the “I” in user interface, and the “we” into a web of social participation. The next stage, web 3.0, is starting now. It is about representing meanings, connecting knowledge, and putting them to work in ways that make our experience of internet more relevant, useful, and enjoyable. Web 4.0 will come later. It is about connecting intelligences in a ubiquitous web where both people and things can reason and communicate together.
What differentiates the third stage of the internet from previous waves? There are a number of things, but the most basic is a shift from information-centric to knowledge-centric patterns of computing. All computing processes represent knowledge in some way in order to process information, for example: knowledge of how the information is organized; rules that tell a computer program how to make a decision; or action steps of a procedure. However, until now knowledge has been expressed separately in the form of documents, structural models, or program code. The technologies for each of these expressions of knowledge were separate. Computers were used as electronic pencils, with no understanding of what the writing meant, and absolutely no understanding of what other ways of expressing the same idea meant (such as graphics, images, video, computer languages, formal languages, and other natural languages, etc.). In web 3.0 this changes. Web 3.0 is powered by semantic technologies.
First, knowledge of all kinds gets represented in a form that is interpretable both by people and machines. Machine executable knowledge (called a semantic model, or an ontology) lets us connect information about people, events, locations, times — in fact, any concept that want to — across different artifacts and different processes. Instead of disparate data on the web, we get a web of interrelated data.
Second, different forms of language in which knowledge is expressed begin to be interrelated and made interchangeable with each other. For example, policies are typically written out as documents. But, this same knowledge can be modeled as a data structure or as decision rules. Also, policies can be hard coded into software objects or computer code. Using semantic technologies it becomes possible to represent and manage the knowledge expressed in all of these different forms at the level of concepts, rather than separate artifacts. This leads to computers that can: (a) capture knowledge from different sources such as sensors, documents, pictures, graphics, and other data and knowledge resources, (b) interpret and interrelate these different ways of expressing ideas with each other, (c) share what they know with people and machines, and (d) re-express, and communicate what they know in different contexts, information formats, and media.
Third, when knowledge is encoded in a semantic form, it becomes transparent and accessible at any time to a variety of reasoning engines. Previously, if knowledge was in a document or set of documents, then it was fixed when published in a form only humans could read. Or, if knowledge was encoded in a computer program, then it was opaque and hidden in objects or in procedures that were fixed at design time, and hence a “black box” to any other process that had not been pre-programmed with common knowledge. In web 3.0, we have living knowledge. It is stored in “glass boxes” where it can be used, validated, added to, combined with other knowledge at run time. This enables the system to “learn” to do things that the system designer did not anticipate. This is an important shift from IT as it has been practiced until now. Web 3.0 enables architectures of learning. That is, systems that can get better with use. One way is that their users can evolve them by adding knowledge and capabilities to them. Another way is that systems may learn by themselves how to respond to changes in their environments. Web 3.0 will bring forth new categories of systems that know, learn, and can reason as humans do.
What does web 3.0 this mean for information and communication technology (ICT) markets? Over the next decade the semantic wave will spawn multi-billion dollar technology markets that drive trillion dollar global economic expansions to transform industries as well as our experience of the internet. The Semantic Wave 2008 report examines the drivers and market forces for adoption of semantic technologies in web 3.0. They are building.
The Semantic Wave 2008 Report projects that
public and private sector R&D relating to semantic technologies in the 2008-2010 period will exceed $8 billion and that global ICT markets for semantic technology infused products and services will grow from $2.1 B in 2006 to $52.4 B in 2010. During this same period, number of suppliers with R&D,
products, and services in the semantic space will more than double,
as major IT, telecom, and consumer electronics players enter the
semantic space. Consumer internet will become a major growth area
for semantic technology. Consumers account for about one-fourth
of global ICT spending. Drivers for semantic technology here include
the growth of internet enabled mobility and the success of web 2.0.
However, the study projects that the double-digit growth rates for internet
and mobile advertising, content and entertainment will prove to
be the most powerful economic driver for adoption of semantic solutions. Enterprise
adoption of semantic technologies will increase dramatically. Public
and private sector enterprises represent three-fourths of global
ICT spending. Where do semantic technologies apply in the enterprise? Everywhere,
according to the case studies summarized in the report. Service
oriented computing middleware and a broad range of conventional
commercial off-the-shelf software will move to semantic technologies. Industry
verticals will buy semantic technologies packaged as whole solutions
that address their specific business problems and deliver business
Yes, but why is this report a “must read”? The Semantic Wave 2008 Report explains the new semantic technology and gives perspective on emerging patterns and keys to success. It maps the frontier. It gauges both technology and market readiness. It shows where the tough problems are, and where we can look for breakthroughs. But, most importantly, Semantic Wave 2008 profiles significant opportunities for executives, developers, designers, entrepreneurs, and investors. It talks about what to build and what to buy, and why. For this, SW2008 is simply the best and most comprehensive resource available, anywhere. There is nothing else like it.
Download the free Executive Summary
for the Semantic Wave 2008 Report!
Purchase the complete
Semantic Wave 2008 Report!