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Project10X’s landmark industry study charts the evolution of semantic technologies and applications and projects the growth of multi-billion dollar markets for Web 3.0 products and services.
The Semantic Wave Report is must reading for entrepreneurs, investors, technology developers, and organizations that want to prosper in the next stage of the internet. The study is comprehensive, clearly written, and well illustrated — 720 pages with more than 250 figures and illustrations.
Semantic Wave maps the frontier. The report explains the new semantic technology and gives perspective on emerging patterns and keys to success. It gauges both technology and market readiness. It shows where the tough problems are, and where we can look for breakthroughs. But, most importantly, Semantic Wave profiles significant opportunities for executives, developers, designers, entrepreneurs, and investors. It talks about what to build and what to buy, and why.
The technology section of the report examines five strategic technology themes and shows how innovations in these areas are driving development of new categories of products, services, and solution capabilities. These themes include: executable knowledge, semantic user experience, semantic social computing, semantic applications, and semantic infrastructure. The study examines the role of semantic technologies in more than 100 application categories. An addendum to the report surveys more than 300 companies that are researching and developing semantic technology products and services.
The market section of the report examines the growth of supply and demand for products, services and solutions based on semantic technologies. Specifically, the report segments and discusses semantic wave markets from five perspectives:
research and development, information and communication technology, consumer internet, enterprise horizontal, and industry verticals. Viewed as horizontal and vertical market sectors, each presents multi-billion dollar opportunities in the near- to mid-term. The study presents 150 case studies in 15 horizontal and vertical sectors that illustrate the scope of current market adoption.
Semantic Wave Report tells the story of web 3.0.
The semantic wave embraces four stages of internet growth.
The first stage, Web 1.0, was about connecting information and getting on the net. Web 2.0 is about connecting people — putting the “I” in user interface, and the “we” into a web of social participation. The next stage, web 3.0, is starting now. It is about representing meanings, connecting knowledge, and putting them to work in ways that make our experience of internet more relevant, useful, and enjoyable. Web 4.0 will come later. It is about connecting intelligences in a ubiquitous web where both people and things can reason and communicate together.
Over the next decade the semantic wave will spawn multi-billion dollar technology markets that drive trillion dollar global economic expansions to transform industries as well as our experience of the internet. Drivers and market forces for adoption of semantic technologies in web 3.0 are building. The Semantic Wave Report projects:
- Public and private sector R&D relating to semantic technologies in the 2008-2010 period will exceed $8 billion.
- Global ICT markets for semantic technology infused products and services will grow from $2.1 B in 2006 to $52.4 B in 2010.
- During this same period, number of suppliers with R&D,
products, and services in the semantic space will more than double,
as major IT, telecom, and consumer electronics players enter the
semantic space.
- Consumer internet will become a major growth area
for semantic technology. Consumers account for about one-fourth
of global ICT spending. Drivers for semantic technology here include
the growth of internet enabled mobility and the success of web 2.0.
However, the study projects that the double-digit growth rates for internet
and mobile advertising, content and entertainment will prove to
be the most powerful economic driver for adoption of semantic solutions.
- Enterprise
adoption of semantic technologies will increase dramatically. Public
and private sector enterprises represent three-fourths of global
ICT spending. Where do semantic technologies apply in the enterprise? Everywhere,
according to the case studies summarized in the report. Service
oriented computing middleware and a broad range of conventional
commercial off-the-shelf software will move to semantic technologies.
- Industry
verticals will buy semantic technologies packaged as whole solutions
that address specific business problems and deliver
value. Near to mid-term the semantic wave will drive restructuring of publishing, media, entertainment, information services, and software industries. Longer term, the impact knowledge technologies will transform government, manufacturing, and service sectors worldwide.
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